Our Story

FINE

YOUR

TRUE

SOUND

JBL has always believed that sound should be an open stage. A place of free expression where voices are heard. Without restrictions. Without limitations. That’s why we surface and celebrate the unfiltered self-expression of courageous artists, creators, and performers. JBL is here to help you express your true self, so you can experience the joy and excitement of being you.

OUR STORY

It’s discovering that track you’ll soon be playing on repeat.
The moment the lights go low, everyone closes their eyes and starts singing along with the band.
Curling up and pressing play on your favorite thought-provoking podcast.
Or sharing your latest playlist while road-tripping with friends.
For over 75 years, JBL has amplified voices and helped fill the world with true, unfiltered sound.

75 YEARS OF JBL SOUND

2022

In Tune with the Environment

Introducing the JBL Clip 4 and Go 3 in an eco-friendly material made from 90% post-consumer recycled plastic. It’s part of our ongoing plan to redesign our products and packaging as we move towards becoming carbon neutral.
2020

Get in the Game with JBL Quantum

What happens when 70+ years of audio expertise meets gaming? Hyper-accurate, immersive sound that puts you in the to just change gaming technology. To make the playing field more inclusive, JBL partners up with 1,000 Dreams Fund and provide grants to young women in gaming, jump-starting their careers.
2019

True Sound for True Fans

Sound as vibrant and live as the action on the pitch—that’s what JBL brings to the brand-new Tottenham Hotspur football stadium, and pro venues around the globe.
2012

Wireless Everywhere Sound

JBL drops its very first wireless Bluetooth speaker, the JBL Flip. From the beach to the street, pure JBL sound takes you everywhere.
2002

Awarded at the Oscars

And the Academy Award goes to… JBL takes home not one, but two top honors for technical achievements in loudspeaker tech. Because no story is complete without hearing every laugh, line and lyric in stunning detail.
1996

Sound for Every Journey

What’s a drive without a soundtrack? JBL teams up with Toyota so drivers can tune in to unfiltered sound as they hit the road, everywhere it takes them.
1974

The Wall of Sound

Imagine 600 JBL speakers stacked over three stories tall and nearly 100 feet wide. The most powerful system of its day, the Wall of Sound delivers The Grateful Dead’s improvised jams—distortion free—for half a mile.
1964

Founded by a Maker

It all starts with one man, and a passion for unfiltered sound. Engineer and designer James B. Lansing founds JBL to bring a feels-like-you’re-in-the-action experience to movie theaters. And then keeps going.